Could the right app mean never having to hunt and pay for parking again?

In cities, parking had become a daily frustration. Competitor apps offered piecemeal, transaction-driven fixes, but missed the bigger picture. Citifyd challenged Ziba to design a digital solution that reimagined parking as an experience—an app that made locating and paying for any type of space effortless, intuitive, and part of the rhythm of city life.

Ziba approached the challenge with rigorous market, user, and technology research—uncovering breakthrough opportunities to reimagine mobility at a citywide scale. The result was the foundation for a SmartCity, SmartMobility digital platform designed to make urban travel effortless, affordable, and connected to the lifeblood of local commerce. We crafted an intuitive, seamless user experience that feels natural reducing complexity for people at every step. Behind the scenes, we built a powerful AI, and machine learning–driven backend to manage accounts, transactions, optimize flows, and connect every stakeholder: commuters, parking providers, mobility services, and the neighborhood businesses where people ultimately arrive after commuting. What emerged was more than an app, but a fully integrated SmartCity ecosystem. A digital platform that unites mobility and commerce, reshaping the way people move through cities and proving that innovation can make everyday urban life smarter, simpler, and more human.

Since its launch in 2017, Citifyd has been embraced by mobility service providers across the country, becoming the official parking platform for several major event venues. Its modular structure makes the service highly adaptable, able to integrate seamlessly with other mobility solutions and applications—delivering unprecedented value for partners. Citifyd’s customer acquisition module gives businesses an innovative way to reward their customers: by offsetting part or all of their mobility costs whenever they visit or make a purchase. This not only lowers commuting expenses for users but also drives fresh traffic and revenue into local commerce. Backed by more than 16 worldwide patents and a growing user base of over 200,000, Citifyd’s impact led to its acquisition by Events.com in 2023—expanding its vision of smarter, more connected urban mobility.”