Member-owned credit unions have long held the promise of aligning with today’s purpose-driven brand era...

 However, recent trends reveal declining customer satisfaction scores, and younger generations like Millennials and Gen Z are not engaging with credit unions as previous generations did. Recognizing these industry challenges, North Carolina’s Local Government Federal Credit Union 

 partnered with Ziba to launch a new, digitally-forward brand, 

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Ziba is global design and innovation consultancy, blending human insights, futures thinking, and physical, digital, and service design to create iconic branded customer experiences.